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HeinzSeed

Seed of Our Success

 

Today, HeinzSeed is recognized globally as the premier hybrid processing tomato seed company delivering the best tasting, highest field performance, and the best consistency of tomato varieties in the world. HeinzSeed is the market share leader in North America and the world. HeinzSeed develops hybrid tomato varieties that are adapted to various global climates to benefit growers, processors, and end users everywhere. Our most popular hybrid tomato varieties include those used for Ketchup, Peel-and-Dice, and the “Roma” Fresh Market

Our success in hybrid tomato seeds is rooted in research that is dedicated to sustainable agriculture and continuous improvement in quality and safety. Our HeinzSeed research facilities are located in California; Ontario, Canada; and Australia. Our research staff includes expert breeders, plant pathologists, agronomists, and technicians. Through their dedicated efforts, Heinz has made progress in enhancing disease resistance so tomato crops are less prone to blight, mold, viruses, and bacterial diseases. At the same time, our fruit quality laboratories evaluate tomatoes for taste, consistency, color, soluble solids, uniformity, size, and shape.

As a member of the California League of Food Processors, Heinz has worked closely with the California Tomato Grower’s Association and the Processing Tomato Foundation, in conjunction with the University of California at Davis, to develop guidelines for sustainable tomato production and processing in California. Heinz is also a member of the Business Coalition of the Sustainable Food Lab, whose key objective is to promote sustainability throughout the supply chain and to maintain balance between people, profits, and our planet. This coalition promotes creative solutions to supply chain concerns and discusses issues in a constructive way to find solutions.

Just as important, we share our knowledge to benefit the world. Heinz supplies seeds to China, Southeast Asia, India, Europe, the Middle East, Africa, Caribbean nations, and Latin America. In China, for example, Heinz is working in the Xinjiang region with COFCO-Tunhe, China’s largest tomato processor. There, we teach farmers about sustainable agriculture, and introduce them to agricultural technologies, including the use of hybrid tomato seeds that will help them improve field yields, fruit quality, food and worker safety, and long-term viability of agriculture in their region. In Egypt and Ukraine, Heinz is working with growers to introduce the same types of technologies, including hybrid tomato seeds.

The United States Agency for International Development is currently considering funding the development of processing tomato growers in the economically distressed Upper Nile region of Egypt. Heinz would work with ACDI/VOCA, a non-governmental organization in Egypt that promotes economic growth and the development of civil societies, with the goal of helping Egyptian farmers achieve economically successful and sustainable production of tomatoes for processing. The farmers would combine their land and management resources into organizations providing enough scale to allow effective investment in training and new technologies. This, in turn, would provide the necessary crop support for investment in new processing capacity and modern technologies that would meet international standards for quality, cost, performance, and sustainability.

 

Heinz Chairman, President and CEO Bill Johnson (right) reviews the Company’s latest tomato varieties with Reuben Peterson, leader of Heinz’s global tomato research and supply team. Heinz recently expanded its research farm in Stockton, California, where it is developing tomato seeds that produce plants bearing naturally sweeter and thicker fruit with brighter red color, through classical breeding techniques.