Asia Pacific
In Australia and New Zealand, Wattie's® has always been a welcome guest at the table. A brand whose roots go back more than a century, Wattie's brings families time-saving yet tasty convenience meals, sauces, beans, spaghetti, infant foods, desserts and fruit servings.
With new Fruit Splatz™ and Fruit Squirtz™, in Australia and New Zealand respectively, kids on the go can grab their own fruit puree pouch packs with a resealable nozzle. They contain no added sugar, colors or preservatives and are great frozen or chilled.
Another family staple, Greenseas®, is also making a splash in Australia with its chunky-style tuna and salmon varieties that deliver a powerful omega-3 boost and come in a variety of zesty flavors.
In China and Indonesia, Heinz is growing significantly in both stature and sales. In these markets, we're investing in new product development and more robust distribution initiatives because of their extraordinary potential for growth and the overwhelmingly positive response to our products.
In China, Heinz's Long Fong® brand is growing rapidly thanks to a group of new products. And as host of the 2008 Beijing Olympics, China will enjoy several new Long Fong offerings timed to coincide with the event, including premium Cantonese-style dim sum, steam bread, hot pot soups, and ready-to-eat rice balls. With the help of beloved Olympic table tennis champion Zhang Yining as spokesman, we foresee our products' winning streak in China continuing far into the future.
In Indonesia, Heinz's ABC® Soy Sauce is a leading selling soy sauce, and it now features a new, convenient-pour cap. Consumers on Indonesia's 6,000 islands also love ABC's beverages and will soon be treated to a new line of cooking pastes to spice up their favorite meals.
Sustainability